This is a collaborative post
During the 2020 quarantine periods caused by the spread of Covid-19, people all over the world were required to rethink their lives and change every little aspect in order to adapt to the new situation. This means, unfortunately, that many people have had to give up even the small pleasure of drinking coffee in the morning at the café before going to work. For many, coffee is part of their daily routine, and it is not the same to drink coffee from the domestic machine. As proof of this new demand for the coffee industry, one of the most requested products during this pandemic period has been the Moka. With the Moka, no one has to give up the pleasure of ground coffee even without going to the bar.
Kimbo has been a leader in proposing new products to customers that meet the needs of the market. For this reason, the company has received the Quality Award for the fifth consecutive year. Keep reading to find out which products are the most popular and how Kimbo always manages to set the highest standards.
HOW THE WINNER IS SELECTED
The Quality Award is a prize that is attributed to the most appreciated coffee company of the year. The degree of appreciation is tested by customers who have to assign a score of up to 10, so 7 is considered to be positive. To ensure that the voting is impartial, the tasting is conducted in blind mode. Therefore, the participants do not know what brand their coffee is. A further parameter to determine which brand deserves to receive this prestigious award is to calculate the sales rank of the products. For Kimbo, the level of purchase intention is 70% of the consumer sample. According to this research, Kimbo came out as the winner, as it complied with all the requests and parameters demanded.
THE COFFEE CAPSULE MARKET
The market for coffee capsules has grown and expanded enormously in recent years. Many people today have a coffee machine at home that produces excellent coffee quickly. Many people think that coffee from a coffee machine is not as good as the Moka one, but this is no longer correct. There are several lines of capsules that produce coffee in different flavours. Kimbo has also focused on this market, recognising that it is now a new way of drinking coffee and it is very much part of everyone’s everyday life. In fact, the company has already introduced the first line of Kimbo bio organic capsules in 2019 and a new range of compostable pods in 2020.
If you want to find out more about the Kimbo world, check out the official website: www.kimbo.co.uk