Video content marketing helps with being more visual and interactive with your customers. There are many social media platforms in which businesses can promote their products. TikTok is snowballing. We believe businesses should take advantage of this, as video content marketing is a great way to interact with customers, and TikTok can make your video viral.
Why Businesses Should Market on TikTok
There are several practical reasons businesses should take advantage of TikTok. We’ve listed and explained a few below.
Influencer Marketing is More Effective
Social media influencers have been trending and making it big since the introduction of Instagram. But as more businesses started using this source of marketing, Instagram influencers had to try harder, and it has now lost that genuine touch, and it’s slowly becoming salesy.
As a retailer for example, market your products there as TikTok influencers post daily and have their videos going viral and even shared on other social media platforms.
Diversity in Content
While Twitter focuses more on text and Instagram on pictures, TikTok is all about sound and video. On top of that, the latter is filled with silly videos that help spread laughter. So, people join and log in to TikTok for funny videos.
Therefore, businesses shouldn’t be afraid to move away from their comfort zone and be silly. The content you share on TikTok can’t be the same as on Facebook or Instagram. On Facebook, brands are allowed to put on a serious face and get views and a lot of support, but on TikTok, not so much.
Secondly, there has been a significant increase in the interest in live content. Let’s use the example of the online casino industry, briefly. While customers are interested in registering with 32Red play bonanza slot, they are also interested in Live Casino games. This is where a live dealer will sit in a production studio and be streamed to the gamers’ screens, able to interact with them as if sat at a real table. This level of interaction is the key, and one of the reasons TikTok is becoming a base for live streams.
TikTok Ads
TikTok now has ads that work similarly to Instagram, Snapchat, and other social media platforms. It has unique points businesses should take advantage of.
Here are the five different ads you should be aware of:
- Branded effects – are like Snapchat’s playbook. They allow TikTok users to add them to their videos as Augmented Reality Overlays.
- In-feed ads – are similar to the ads appearing in-between Instagram stories. They appear as users go through their TikTok feeds. Businesses can be creative with these and add multiple CTAs, and intricate motion graphics or make them seem like regular TikTok posts.
- Hashtag challenges – are fun, interactive, and can run for days. They allow users to make a fun video about your brand and include a hashtag with your brand name.
- Brand takeovers – appear when TikTok users open the app and they reach a large number of users.
- TopViews – appear every three seconds on a user’s feed and at the top of the For You page.
You Could Go Viral
Whether you’re new to TikTok or not, you could go viral. Unlike other social media platforms, your number of followers does not determine that you’ll have more appearances than others.
The key is using sound similar to trending videos, joining trending hashtags, or even starting your new catchy hashtag challenge; you could have a new trending video.
Less Competition
TikTok was released in 2016 and gained a lot of users in 2018. It’s a relatively new platform, and it’s unique. Big brands haven’t yet taken advantage of it; thus, you’ll find a few businesses using it for marketing. This means you won’t find many brands like yours using the platform. Because there are many users, it works excellently in reaching customers.
In Closing
Video content marketing is still relevant as we reach the end of 2022. And it seems like it’s not going to deplete any time soon. This is even more so with new social media platforms, such as TikTok, focusing on video and sound content. Posts trend overnight for new and remaining users alike. It’s an excellent platform for video content marketing, as many businesses haven’t jumped on it yet.