Blogging is a very popular way of making money these days but people have a lot of misconceptions about it. The biggest one is that it’s easy.
Some people think that anybody can just write a few posts and build a following then start bringing in loads of money from advertising revenue.
The reality is very different. It takes a lot of time and hard work before you can start making big money from blogging and there are a lot of challenges you’ll face along the way. If you aren’t prepared for that, blogging isn’t for you. But if you’re ready to put the hard work in, you need to be ready to overcome these hurdles in your first year as a blogger.
Building a following
This is the first step toward success and it’s a lot harder to do than people realise. There’s so much competition out there so you’ve got to do something special if you’re going to get people to subscribe to your blog.
Good content is the easiest way to do it. General blogs that don’t have a specific topic don’t tend to do that well. You need to decide on something to write about. Picking a hobby or interest that you know a lot about is a good way to go.
People like valuable, informative posts that teach them something so being an expert in your area is important. Alternatively, you could write about your life. People love family blogs that follow people’s journey through parenthood or travel blogs that chart somebody’s adventures around the world.
Once you’ve found your niche, you need to think about your tone. Readers want to get a sense of who you are and they’ll carry on following a blog because they like the personality of the writer, so don’t be afraid to let your personality shine through in your posts.
Monetising your blog
Now that you’ve got a bit of a following, you can start looking at ways to monetise your blog. Usually, people start off by putting adverts on their site. You can put pay per click adverts on there as well as banner ads. The more people you get coming to the site, the more money you can earn.
Filing your first tax return
Now that you’re earning money from your blog, you’re technically a self employed business owner. That means you need to start filing your own tax returns.
It can get pretty complicated and if you make any errors, you might end up getting investigated by the tax office. If that happens, you need to enlist the help of tax specialists to help sort it out. It’s always best to start early with your tax returns so you don’t make any mistakes and you don’t miss the deadline.
Finding new income streams
Advertising is a good way to make a bit of money from blogging but it won’t earn you enough to make a full-time living. That’s why your next challenge is finding other income streams that will supplement it. That could be through sponsored posts, campaigns for products or freelance writing services. Finding these new income streams will help you make a living from your blog.
If you can overcome these hurdles in your first year as a blogger, you’ll be well on your way to success.